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Dr. Philip Kotler, known as the marketing guru, made the disclosure Thursday at a day-long “Professional Certified Masterclass 2011″ for the marketers of the corporate world at Radisson Water Garden Hotel in the city. As a renowned company in the local arena SSD-TECH played its part by being the Platinum Sponsor of this grand event.

Dr. Philip held a six hour master class session which was attended by “who is who” of the corporate world. The attendees were the drivers of the industry, CEO’s, MD’s and the top minds in the corporate world.Moving on from the previous and traditional methods of marketing such as Marketing 1.0 and 2.0, which are product based and consumer based, respectively, Dr. Kotler takes on Marketing 3.0 as a holistic approach to customers as multidimensional, values-driven people, even as potential collaborators.Marketing 3.0, takes in the real life scenario and applies those knowledge, experience and skill in the operation of the organisation.

Dr. Kotler emphasised on the field of cybernetics, which means continuous feedback of consumers and other stakeholders and he advises the implementation of this method which is much more powerful than other traditional tools such as advertisement.The opinions of the stakeholders play a key role in the profitably, sustainability and return ability of the company.

In his discourse Dr. Kotler says, that customers have realized that their purchasing power has a global impact and they are acting accordingly and talking to each other about the choices they make. Marketing 3.0 explains how one can engage this conversation, position brand as a positive force in the world and collaborate successfully with customer-advocates.Dr. Kotler says that “Word of mouth will either make you or break you”. For instance if a product is really good and the customers then they will talk positively about it. This in turn will translate into higher sale and more profitability.

Conversely if the feedback is negative then the sale will go and so will matter, in spite of great branding and advertisement.Marketing 3.0 also goes beyond “messaging” customer to encompass how a company defines and embodies its values for a variety of stakeholders. It explores how brands have an impact on issues such as poverty, sociocultural, change and environmental sustainability. It also looks ah how values driven marketing affects employees, channel partners and shareholders.

When talking about the development of any country such as Bangladesh, he reiterated on the importance of three categories, which are youth, women and medicine. Youth is important because of their potential and skill that they can attain. Women are an incredible asset, which is underutilized in the developing countries and medicine because of the ability of the developing country to make cheap and good medicine.

He also stated that the main objective of Marketing 3.0 is to make the world a better place through production and design of more “nature friendly products”.At the end of the session Dr. Kotler informed that Bangladesh has given the honour of exclusively hosting the “World Marketing Forum” every year.

The next big global innovation in marketing will take place in Bangladesh, announced world’s most influential marketer Professor Kotler.World Marketing Forum with vision of creating better world through marketing is a unique venture were some of the world’s most influential marketers, academia, corporate leaders and development experts will gather to find solution to some of the biggest challenges of the world.

During the first year, education, health, food and environment will be discussed.“Bangladesh is a sleeping tiger which will rise and win” mentioned Professor Philip Kotler.

Grameenphone was the diamond sponsor of the event. Platinum sponsors, were SSD-TECH and ACI, UCB was the banking partner, Qatar Airways, airline partner, Express Systems Limited, ICT partner, DSTC, training partner, ULAB, knowledge partner, IBA Alumni Association, strategic partner, Channel I, media partner and CONCITO PR, the PR partner.This was an initiative of Bangladesh Brand Forum (BBF) in association with Kotler Impact.

Source: News Today

As the global body representing the mobile communications industry, the GSMA Awards are one of the most significant accolades for development initiatives using mobile phones in the world.

The awards ceremony took place at the Mobile World Congress in Barcelona and was hosted by British TV and radio presenter Jonathan Ross.
BBC Janala impressed judges with its use of mobile technology to reach some of the poorest people in Bangladesh and provide an affordable way to learn.

The pioneering service was launched in November 2009 by the BBC World Service Trust. It provides daily three-minute audio lessons via mobile phone to the millions of Bangladeshis who want improve their English language skills. In Bangladesh, English is widely considered to be a vital tool to get a better job and gain access the global economy.

At a cost of just 50 paisa (half a pence) per minute, the lessons have proved popular with over 3.5 million learners using the service.
Explaining BBC Janala’s achievement, the awards body said: “A mobile education programme (teaching English) integrated with content online, on TV and in print, focused on those living on less than $2 a day. Lessons are downloadable, or provided on demand (at a quarter of the standard charge). A truly great product.”

Sara Chamberlain, Head of Interactive for the BBC World Service Trust, said:
“In Bangladesh, we have seen how technology – in particular mobile – can provide quality and affordable education to many millions of ordinary people, even if they are living on a few dollars a day.”

“We would like to thank DFID and Bangladesh’s mobile operators for making this possible and hope BBC Janala can offer insight into how similar services can be established around the developing world.”

BBC Janala is part of English in Action, a major initiative launched to raise the language skills of 25 million people in Bangladesh by 2017. It is funded by the UK’s Department for International Development.

To know more about BBC Janala, please visit the BBC Janala official website.

Source: BBC World Service Trust

BBC Janala has been awarded the prestigious Microsoft Education Award at the 2010 Tech Awards in Silicon Valley, California.The project, which is part of the English in Action initiative, beat over 1,000 other nominations to become one of the final five chosen for an award.

The Tech Awards celebrate the power of technology to address global challenges in the environment, economic development, education, equality and health.

BBC Janala impressed judges with its use of mobile technology to reach some of the poorest people in the country, offering a simple and affordable way to learn.The service was launched 12 months ago by the BBC World Service Trust. It provides daily three-minute audio lessons via mobile phone to the millions of Bangladeshis who want improve their English language skills. In Bangladesh, English is widely considered to be a vital tool to get a better job and gain access the global economy.

At a cost of just 50 paisa (half a pence) per minute, the lessons are available to those living on less than £2 a day. Over 50 million mobile phones are currently in use in Bangladesh.

The service has proved to be immensely popular, having received more than 3.5 million calls to date.

“We are humbled by their passion for education and we salute their contributions”

The tenth annual Tech Awards took place in San Jose, California on November 6th 2010.

Explaining BBC Janala’s achievement, Stuart Gannes, from the Tech Awards jury and former Director of Stanford University’s Digital Vision Program said:“For years people have been trying to work out how to bridge the digital divide and use PCs to teach people in the developing world. This was a challenge with a lack of available computers and connectivity to data networks.But while we were trying to duplicate our solution the world got connected via mobile phones.

“BBC Janala’s genius is it uses the existing cellular network to provide people with educational content rather than waiting for what we have in the developed world.”

Sara Chamberlain, Head of Interactive for the BBC World Service Trust, said: “In Bangladesh, we have seen how technology – in particular mobile – can provide quality and affordable education to many millions of ordinary people, even if they are living on a few dollars a day.

“We hope BBC Janala can offer insight into how similar services can be established around the developing world.”

BBC Janala is part of English in Action, a major initiative launched to raise the language skills of 25 million people in Bangladesh by 2017. It is funded by the UK’s Department for International Development.

To know more about BBC Janala, please visit the BBC Janala official website.

Source: BBC World Service Trust