Dr. Philip Kotler, known as the marketing guru, made the disclosure Thursday at a day-long “Professional Certified Masterclass 2011″ for the marketers of the corporate world at Radisson Water Garden Hotel in the city. As a renowned company in the local arena SSD-TECH played its part by being the Platinum Sponsor of this grand event.
Dr. Philip held a six hour master class session which was attended by “who is who” of the corporate world. The attendees were the drivers of the industry, CEO’s, MD’s and the top minds in the corporate world.Moving on from the previous and traditional methods of marketing such as Marketing 1.0 and 2.0, which are product based and consumer based, respectively, Dr. Kotler takes on Marketing 3.0 as a holistic approach to customers as multidimensional, values-driven people, even as potential collaborators.Marketing 3.0, takes in the real life scenario and applies those knowledge, experience and skill in the operation of the organisation.
Dr. Kotler emphasised on the field of cybernetics, which means continuous feedback of consumers and other stakeholders and he advises the implementation of this method which is much more powerful than other traditional tools such as advertisement.The opinions of the stakeholders play a key role in the profitably, sustainability and return ability of the company.
In his discourse Dr. Kotler says, that customers have realized that their purchasing power has a global impact and they are acting accordingly and talking to each other about the choices they make. Marketing 3.0 explains how one can engage this conversation, position brand as a positive force in the world and collaborate successfully with customer-advocates.Dr. Kotler says that “Word of mouth will either make you or break you”. For instance if a product is really good and the customers then they will talk positively about it. This in turn will translate into higher sale and more profitability.
Conversely if the feedback is negative then the sale will go and so will matter, in spite of great branding and advertisement.Marketing 3.0 also goes beyond “messaging” customer to encompass how a company defines and embodies its values for a variety of stakeholders. It explores how brands have an impact on issues such as poverty, sociocultural, change and environmental sustainability. It also looks ah how values driven marketing affects employees, channel partners and shareholders.
When talking about the development of any country such as Bangladesh, he reiterated on the importance of three categories, which are youth, women and medicine. Youth is important because of their potential and skill that they can attain. Women are an incredible asset, which is underutilized in the developing countries and medicine because of the ability of the developing country to make cheap and good medicine.
He also stated that the main objective of Marketing 3.0 is to make the world a better place through production and design of more “nature friendly products”.At the end of the session Dr. Kotler informed that Bangladesh has given the honour of exclusively hosting the “World Marketing Forum” every year.
The next big global innovation in marketing will take place in Bangladesh, announced world’s most influential marketer Professor Kotler.World Marketing Forum with vision of creating better world through marketing is a unique venture were some of the world’s most influential marketers, academia, corporate leaders and development experts will gather to find solution to some of the biggest challenges of the world.
During the first year, education, health, food and environment will be discussed.“Bangladesh is a sleeping tiger which will rise and win” mentioned Professor Philip Kotler.
Grameenphone was the diamond sponsor of the event. Platinum sponsors, were SSD-TECH and ACI, UCB was the banking partner, Qatar Airways, airline partner, Express Systems Limited, ICT partner, DSTC, training partner, ULAB, knowledge partner, IBA Alumni Association, strategic partner, Channel I, media partner and CONCITO PR, the PR partner.This was an initiative of Bangladesh Brand Forum (BBF) in association with Kotler Impact.
Source: News Today