Sponsored call is a mode of mobile advertisement where the caller can call at a reduced rate. The reduced amount will be paid by an advertiser. Whenever a user wants to user the sponsored call service he will have to dial a specific set of numbers along with the long number. Both the caller and the call receiver will listen to a advertisement jingle before the call is patched.
This service provides the advertisers with the opportunity to promote their products to the customers.
On the other hand, the operators can earn revenue from the advertisers for providing them with a dependable advertising channel. As both the caller and the receivers will have to listen to the advertisement before they get the call. As a result the advertisement gets guaranteed exposure from the customers.
Sponsored SMS service is a mode of mobile advertisement where the users to send SMS at a reduced rate. To get this facility the user will have to add a prefix IVR x before the number he wants to send a sponsored SMS to. In case of a sponsored SMS the user will have certain character limitation; because certain characters will be preoccupied where the sponsor’s message will be added. Since a sponsored message is attached to the SMS, The SMS user will be exposed to the SMS as well as the sponsored message.
VAS SMS and IVR:
There are various value added services the subscribers can access everyday over SMS and IVR. The example of such services can be news, sports update, horoscope, current market price, stock market update. These services can also be used as an advertising channel; a short advertisement can be added before these value added services.
The advertisers can choose the specific service channels before which their advertisements will be tagged. As a result this provides them the opportunity to offer their products to the segments they want to cater to. Since there is a significant customer base for the Value Added services it provides the advertisers to expose themselves to a wide customer base. On the other hand, this also enables the operator to earn revenue from the advertisers.
In case of popular value added services it can attach an advertisement along with the SMS. In case of less popular VAS the service can be sponsored by the advertiser. In this case, the customer can access the services at a lower rate. The discounted portion of the service rate will be carried by the advertisers who want to attach their message to the SMS.
Market Response Feedback:
Advertiser may ask for opinion about their products asking a feedback for prize offer
Tele voting for public census can be arranged to know consumer requirements to design to a particular product or before placement
Interactive voice portal or voice blog can be used to create public awareness in line with the marketing promotion.
Multimedia messages can also be sponsored. The users will be able to send MMS at a reduced price. The advertisers message will be added to the MMS
Mobile phone users receive automatic system generated calls to hear promotional or information about products.
Product based website can be made available to mobile user with useful information about the product.